Pure Magnolia is committed to using sustainable practices to create dreamy gowns that brides love to wear. The collection is made up of customizable dresses made from soft luxurious eco fabrics. Each fabric is picked not only for its sustainable properties, but also for its style, quality and function. Each gown is designed and intended to be an heirloom piece. They are made durable and comfortable so that hopefully they can find a second life.

Pure Magnolia was started in 2009 by Designer Patty Nayel who wanted to give local and international brides an eco option for their wedding dress. The collection was started out of frustration in the fast fashion industry, and the disposable nature clothing. The collection has become the passion of all the staff at Pure Magnolia. Each one works to find the best way to reduce the waste, improve the quality and longevity of the gowns.

Now you can find Pure Magnolia’s gowns in stores across North America (and hopefully a few in Europe and Australia). We love helping brides find that perfect gown, and we are so happy when they can choose something that is ethically made.