ABOUT US

Pure Magnolia was founded with the aim of providing brides with a unique and sustainable option for their wedding gowns. Initially, our focus was on up cycling vintage materials and transforming old wedding dresses into timeless new pieces. As more brides began seeking out eco-friendly options from smaller brands, our focus shifted towards creating collections made from natural fabrics such as silks and organic cotton, with a strong emphasis on ethical and local production.

The COVID-19 pandemic presented us with a major challenge in 2020 when we had to close our physical store. However, this gave us the opportunity to return to our roots and work with brides on a one-on-one basis, whether it be up cycling a mother's wedding dress, creating a custom-made design using natural materials, or remaking one of our past designs. We also believe in educating future brides about the positive impact they can make by shopping ethically and sustainably, and encourage them to adopt a new approach to wedding dress shopping.

We understand that for many brides, their wedding gown is a significant luxury investment and they only get to wear it once. That's why we also offer styles that can be easily modified, dyed, and re-worn multiple times. We want to provide brides with sustainable, timeless pieces that they can treasure and wear again and again.

Philosophy & Values

At Pure Magnolia, our business philosophy is centered around sustainability, ethics, and personalized service. We believe that every bride deserves to look and feel beautiful on their wedding day without compromising their values or the health of the planet. That's why we're committed to creating eco-friendly wedding dresses made from natural fabrics and upcycled materials, while also prioritizing local and ethical production methods.

Our goal is to not only create beautiful and sustainable wedding dresses, but to also inspire a shift towards conscious consumerism in the wedding industry and beyond. We believe that small changes can make a big difference and we're dedicated to being a part of that change.

 

  • We like to do our research and find out exactly where our fabrics are coming from and how they are being produced. Sometimes we source materials from other brands that other wise would be disposed.

  • We try to keep our footprint to the minimum, and all our dresses are made in North Vancouver by our seamstresses. If you are local bride, there is no doubt you will meet them and work directly with them.

  • We avoid synthetic fabrics, unless we obtain them from other brands that would otherwise end in the landfill. To learn more about our fabrics, please check the our fabrics page.

  • We save our scrap fabric to use when cutting new pieces. The rest is picked up by FABCYCLE (find out more about the amazing work they do!)

  • We appreciate the hard work of our team and know the value of their efforts.

 

Newsletter

Be the first to know about our new collection
launches, special offers & other updates.